resources
how performance actually works.
straight answers, no hot takes. how we diagnose creative, run testing and decide when to scale — written the way we'd explain it on a call.
6 min read
most ads don't fail. they repeat.
the account is rarely broken. five patterns we find in almost every audit — and what we put in their place.
7 min readthe 30-60-90 day creative testing roadmap
how ad creative stops being a monthly scramble and starts compounding.
5 min readwe test 10x more ads. that's the whole edge.
most brands ship four ads a month and hope. we ship ten times that, on purpose, and let spend follow proof.
4 min readthe first 3 seconds decide the spend
the hook isn't the intro to your ad. it's the test. everything after it only matters if the opening earns the attention.
4 min readkill rules: when to shut an ad off
most budget isn't lost on bad ads. it's lost on bad ads nobody was willing to turn off.